Fashion Revolution Week

Fashion Revolution Week

Tomorrow, the 24th of April marks the start of 2017 Fashion Revolution Week. The organization Fashion Revolution started after the horrible accident on April 24th in 2013 when the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. There were five…

Is Fashion Retail Dead?

Is Fashion Retail Dead?

The question every fashion professional is asking themselves right now – is retail dead? Online shopping has been on a steady rise for the last 20 years, and traditional retailers are closing down their stores. We’ve seen well established brands such as Abercrombie & Fitch, American Apparel, Guess and JCPenny…

New Technology – the Answer for Sustainable Fashion

New Technology – the Answer for Sustainable Fashion

Many might associate sustainable fashion with old school techniques and materials – that’s not the case at all. With new technology we can reduce waste and recycle fibers in a never before seen way. Take 3D printing for example; using this technique means there will never be any excess material….

House of Dagmar Opens Online Vintage Store

House of Dagmar Opens Online Vintage Store

Swedish Fashion brand House of Dagmar is about to open an online vintage store concept called “Dagmar Decades”. The initiative is another step in the brand’s efforts towards creating sustainable collections using environmentally friendly materials that feels relevant no matter the season. The store will offer carefully selected garments from…

A Weekend in Copenhagen

A Weekend in Copenhagen

I spent the weekend in my favorite city – Copenhagen. I used to live there in 2012-2013 and I’ve been in love with the city every since. There’s a lot to love about this city, but the one thing that makes it so special to me is its friendliness. Compared…

The Care Label Project

The Care Label Project

How, when and why we choose to wash our clothes will have a great impact on our environment. That’s why AEG, Not Just a Label and several independent designers are launching The Care Label Project. It’s a project with the goal to change our washing habits and teach consumers to…

Swedish Fashion Ethical Charter

Swedish Fashion Ethical Charter

Today, Thursday the 23rd of March 2017,  was a very important day for the Swedish Fashion Industry. Today the industry came together and signed the Swedish Fashion Ethical Charter. The charter is a new policy stating common values and guidelines regarding body image, diversity and safety issues within the fashion industry. The…

Let’s Not Hate on Gina Tricot

Let’s Not Hate on Gina Tricot

If you haven’t seen it already, Swedish fast fashion brand Gina Tricot just released the music video THE WAY addressing their sustainable approach to cotton and denim production. Let’s just say they received massive criticism. First the obvious– fast fashion is not sustainable, but then there’s the lack of complexity and awareness regarding…

Swedish Stockings and Why We Desperately Need Them

Swedish Stockings and Why We Desperately Need Them

I wear dresses or skirts everyday. Jeans are just not for me. Wearing dresses means I go through lots of pantyhose each year, especially now in wintertime. You wear them one day and when you get home there’s almos always a new tear. In other words, pantyhose captures the real essence of non-sustainable clothing….

8th of March – International Women’s Day

8th of March – International Women’s Day

Tomorrow, 8th of March is the official International Woman’s Day. It is a day to globally celebrate the social, economic, cultural and political achievements of women. It is also a day of examination. What can I do in my everyday to achieve equality amongst the genders? Furthermore, what can the fashion industry do? Fashion is…