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{"id":120,"date":"2017-04-10T21:54:03","date_gmt":"2017-04-10T19:54:03","guid":{"rendered":"http:\/\/thewaveswemake.se\/malinviolawennberg\/?p=120"},"modified":"2017-04-10T22:01:58","modified_gmt":"2017-04-10T20:01:58","slug":"house-dagmar-opens-online-vintage-store","status":"publish","type":"post","link":"http:\/\/thewaveswemake.se\/malinviolawennberg\/2017\/04\/10\/house-dagmar-opens-online-vintage-store\/","title":{"rendered":"House of Dagmar Opens Online Vintage Store"},"content":{"rendered":"<p>Swedish Fashion brand House of Dagmar is about to open an online vintage store concept called \u201cDagmar Decades\u201d. The initiative is another step in the brand&#8217;s efforts towards creating sustainable collections using environmentally friendly materials that feels relevant no matter the season. The store will offer carefully selected garments from the Dagmar sisters own closets, as well as samples and iconic pieces from old collections at a reduced price.<\/p>\n<p><a href=\"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.46.24-PM.png\" rel=\"attachment wp-att-123\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-123\" src=\"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.46.24-PM.png\" alt=\"Screen Shot 2017-04-10 at 9.46.24 PM\" width=\"1094\" height=\"541\" srcset=\"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.46.24-PM.png 1094w, http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.46.24-PM-300x148.png 300w, http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.46.24-PM-1024x506.png 1024w, http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.46.24-PM-370x183.png 370w, http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.46.24-PM-770x381.png 770w, http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.46.24-PM-607x300.png 607w\" sizes=\"(max-width: 1094px) 100vw, 1094px\" \/><\/a><\/p>\n<blockquote><p>We get many emails and inquiries about the clothing from older collections. Fashion spins in rapid cycles these days, and we want to extend the life of each garment by making them accessible beyond the typical seasons.<\/p>\n<p>&#8211; says Sophie Soop, E-commerce Manager at Dagmar.<\/p><\/blockquote>\n<p><a href=\"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.48.53-PM.png\" rel=\"attachment wp-att-124\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-124 aligncenter\" src=\"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.48.53-PM.png\" alt=\"Screen Shot 2017-04-10 at 9.48.53 PM\" width=\"965\" height=\"593\" srcset=\"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.48.53-PM.png 965w, http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.48.53-PM-300x184.png 300w, http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.48.53-PM-370x227.png 370w, http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.48.53-PM-770x473.png 770w, http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/04\/Screen-Shot-2017-04-10-at-9.48.53-PM-488x300.png 488w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><\/a><\/p>\n<p>The online store will open on the 22<sup>nd<\/sup> of April, in conjunction with Earth Day to further highlight the importance of choosing sustainable alternatives.<\/p>\n<blockquote><p>We have a conscious consumer investing in a wardrobe that doesn\u2019t go out of style. At the same time, we want to provide a shopping experience that is more appealing than the classic sample-sale, and it will be available globally.<\/p><\/blockquote>\n<p>&#8211; explains Dagmar sisters Karin S\u00f6derlind, Kristina Tj\u00e4der and Sofia Wallenstam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,11],"tags":[],"_links":{"self":[{"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/posts\/120"}],"collection":[{"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":4,"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/posts\/120\/revisions"}],"predecessor-version":[{"id":128,"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/posts\/120\/revisions\/128"}],"wp:attachment":[{"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/categories?post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/tags?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}