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{"id":43239,"date":"2020-05-20T14:40:24","date_gmt":"2020-05-20T12:40:24","guid":{"rendered":"http:\/\/thewaveswemake.se\/trad\/?p=43239"},"modified":"2020-05-20T14:50:21","modified_gmt":"2020-05-20T12:50:21","slug":"new-sweden-raddad-ull-blir-lyx","status":"publish","type":"post","link":"http:\/\/thewaveswemake.se\/trad\/2020\/05\/20\/new-sweden-raddad-ull-blir-lyx\/","title":{"rendered":"A NEW SWEDEN &#8211; r\u00e4ddad ull blir lyx"},"content":{"rendered":"<p><strong>Lisa Bergstrand \u00e4r <a href=\"https:\/\/www.bergstrand-consultancy.com\/\">modekonsulten <\/a>som har jobbat med allt fr\u00e5n stora modehus i Paris till sm\u00e5 start ups. Sen n\u00e5gra \u00e5r tillbaka driver hon f\u00f6retaget <a href=\"https:\/\/www.anewsweden.com\/\">A NEW SWEDEN<\/a>. I dagsl\u00e4get sl\u00e4ngs 70% av all svensk ull bort varje \u00e5r. A NEW SWEDEN tar tillvara den svenska ullen och g\u00f6r ansvarsfullt tillverkade kvalitetskl\u00e4der i Sverige.\u00a0 <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ber\u00e4tta om A NEW SWEDEN?\u00a0<\/strong><\/p>\n<p>Alla f\u00e5r m\u00e5ste klippas tv\u00e5 g\u00e5nger om \u00e5ret och i dagsl\u00e4get sl\u00e4ngs 70% av all svensk ull bort varje \u00e5r. A NEW SWEDEN tar tillvara den svenska ullen och g\u00f6r ansvarsfullt tillverkade kvalitetskl\u00e4der i Sverige.\u00a0Vi bygger v\u00e5r egen produktionskedja fr\u00e5n f\u00e5rg\u00e5rd och ull, hela v\u00e4gen till s\u00f6mnad och f\u00f6rpackning. Genom att tillverka v\u00e5ra egna tyger visar vi vad olika sorters ull kan anv\u00e4ndas till. Ett nytt plagg tas fram varje \u00e5r, och sakta byggs en kollektion upp. V\u00e5ra plagg \u00e4r tidl\u00f6sa och gjorda f\u00f6r att anv\u00e4ndas p\u00e5 kontoret lika v\u00e4l som i naturen. Vi erbjuder reparationsgaranti och vill att alla plagg ska h\u00e5lla en livstid. Alla komponenter \u00e4r helt naturliga s\u00e5 plaggen \u00e4r 100% komposterbara n\u00e4r de inte l\u00e4nge kan anv\u00e4ndas eller \u00e5tervinnas. Jag startades f\u00f6retaget 2017 tillsammans med min man Anthony Lui. Den f\u00f6rsta produkten lanserades 2019.<\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-43249 size-full\" src=\"http:\/\/thewaveswemake.se\/trad\/wp-content\/uploads\/sites\/16\/2020\/05\/anthony-and-lisa103467-2.jpg\" alt=\"\" width=\"3761\" height=\"5015\" srcset=\"http:\/\/thewaveswemake.se\/trad\/wp-content\/uploads\/sites\/16\/2020\/05\/anthony-and-lisa103467-2.jpg 3761w, http:\/\/thewaveswemake.se\/trad\/wp-content\/uploads\/sites\/16\/2020\/05\/anthony-and-lisa103467-2-225x300.jpg 225w, http:\/\/thewaveswemake.se\/trad\/wp-content\/uploads\/sites\/16\/2020\/05\/anthony-and-lisa103467-2-768x1024.jpg 768w, http:\/\/thewaveswemake.se\/trad\/wp-content\/uploads\/sites\/16\/2020\/05\/anthony-and-lisa103467-2-370x493.jpg 370w, http:\/\/thewaveswemake.se\/trad\/wp-content\/uploads\/sites\/16\/2020\/05\/anthony-and-lisa103467-2-770x1027.jpg 770w, http:\/\/thewaveswemake.se\/trad\/wp-content\/uploads\/sites\/16\/2020\/05\/anthony-and-lisa103467-2-1170x1560.jpg 1170w, http:\/\/thewaveswemake.se\/trad\/wp-content\/uploads\/sites\/16\/2020\/05\/anthony-and-lisa103467-2-435x580.jpg 435w\" sizes=\"(max-width: 3761px) 100vw, 3761px\" \/><\/strong><\/p>\n<p><strong>Vad \u00e4r h\u00e5llbarhet f\u00f6r dig och hur jobbar ni med det p\u00e5 A NEW SWEDEN?\u00a0<\/strong><\/p>\n<p>A NEW SWEDEN startades med fr\u00e5gan &#8221;Vilka kl\u00e4der \u00e4r egentligen verkligt h\u00e5llbara?\u201d Mitt svar \u00e4r &#8221;Plagg med en tidl\u00f6s design gjorda av endast naturliga material, med en lokal tillverkningsprocess.&#8221; Vi spenderade flera m\u00e5nader med att unders\u00f6ka vilka material vi har i Sverige och vilka olika tillverkningsprocesser som finns kvar. Och kom fram till att svensk ull var det absolut b\u00e4sta alternativet. A NEW SWEDEN vill erbjuda ett alternativ till dagens massproduktion av kl\u00e4der gjorda p\u00e5 andra sidan jorden med tusentals farliga kemikalier. Vi tar vara p\u00e5 den svenska ullen och tillverkar kl\u00e4der lokalt utan massvis av kemikalier.\u00a0Lokal tillverkning ger mindre utsl\u00e4pp genom kortare transporter. Och tillverkning utan kemikalier \u00e4r ett m\u00e5ste d\u00e5 vi \u00e4r mycket v\u00e4l medvetna om de m\u00e5nga kemikalier som \u00e4r skadliga f\u00f6r m\u00e4nniskor och milj\u00f6, men fortfarande anv\u00e4nds i stor utstr\u00e4ckning inom kl\u00e4dtillverkningen. Eftersom alla inblandade i produktionskedjan finns i Sverige och Europa, har de r\u00e4ttvisa l\u00f6ner och arbetsf\u00f6rh\u00e5llanden. Alla plagg \u00e4r 100% naturliga, vilket betyder att de \u00e4r helt komposterbara n\u00e4r de inte l\u00e4ngre kan anv\u00e4ndas. Vi tar ocks\u00e5 hand om allt spilltyg och \u00f6verblivet garn och tillverkar nya produkter av detta. Vi erbjuder gratis reparation vid behov och vill att alla v\u00e5ra plagg ska h\u00e5lla en livstid. D\u00e4rf\u00f6r har alla artiklar en tidl\u00f6s design, de f\u00f6ljer inte trender.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5d65a2a0b07264afa3c1bee2\/5e4b2aa52989faf1d26b2dfc_a-new-sweden-2020-mo-01-sm.jpg\" alt=\"A shaved-head man of white Swedish descent a woman of Swedish-African descent in grey sweatshirts are standing by the Stockholm archipelago, looking at the viewer\" \/><\/p>\n<p><strong>Hur startade ditt intresse f\u00f6r h\u00e5llbart mode?\u00a0<\/strong><\/p>\n<p>Jag \u00e4r uppvuxen p\u00e5 landet n\u00e4ra naturen och f\u00f6r mig har det egentligen aldrig funnits n\u00e5got annat \u00e4n h\u00e5llbart mode, men jag antar att jag verkligen fick upp \u00f6gonen f\u00f6r hur stor milj\u00f6bov modeindustrin \u00e4r d\u00e5 jag sj\u00e4lv b\u00f6rjade l\u00e4sa p\u00e5 om det f\u00f6r 6-7 \u00e5r sen och uppt\u00e4ckte bristen p\u00e5 information. N\u00e4r jag jobbade i Paris f\u00f6r YSL tyckte jag att det var enormt mycket sl\u00f6seri och \u00f6verproduktion, \u00e4ven om vi producerade lokalt och med r\u00e4ttvisa l\u00f6ner. Det fick mig att \u00f6ppna \u00f6gonen f\u00f6r hur resten av modeindustrin fungerar.<\/p>\n<p><strong>Vad k\u00e4nnetecknar din stil?\u00a0<\/strong><\/p>\n<p>Jag gillar stilrena plagg med bra kvalitet, gjorda av naturliga material. Just nu \u00e4r jag gravid s\u00e5 dr\u00f6mmer om dagen d\u00e5 jag ha p\u00e5 mig mina vintage Levis 501 av 100% bomull igen.<\/p>\n<p><strong>Vad inspirerar dig?\u00a0<\/strong><\/p>\n<p>Jag inspireras mycket av naturens former, arkitektur och konst. Inspiration f\u00f6r plaggen till A NEW SWEDEN kommer fr\u00e5n klassiska plagg som aldrig g\u00e5r ur mode. Funktion \u00e4r viktigt.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5d65a2a0b07264afa3c1bee2\/5d65a2a0b07264544cc1c11e_ansn-edition1-w2019-01-low.jpg\" alt=\"A shaved-head man of white Swedish descent a woman of Swedish-African descent in grey sweatshirts are standing by the Stockholm archipelago, looking at the viewer\" \/><\/p>\n<p><strong>Vad h\u00e4nder fram\u00f6ver f\u00f6r dig och f\u00f6r A NEW SWEDEN?\u00a0<\/strong><\/p>\n<p>Vi forts\u00e4tter v\u00e5r \u201cslow fashion\u201d -tillverkning med att lansera ett nytt plagg per \u00e5r, och jag hoppas att denna corona-kris f\u00e5r m\u00e4nniskor att t\u00e4nka om. Kanske kan denna sv\u00e5ra tid g\u00f6ra att fler inser att jordens resurser inte \u00e4r o\u00e4ndliga, och att vi inte beh\u00f6ver s\u00e5 m\u00e5nga prylar. Kanske kommer fler att vilja l\u00e4gga pengar p\u00e5 verkligt h\u00e5llbara produkter, och fler f\u00f6retag producera f\u00e4rre plagg som \u00e4r av h\u00f6gre kvalitet.<\/p>\n<p>Bild: A NEW SWEDEN<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":6,"featured_media":43245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3987],"tags":[1335,1338,1341,2186,3230,3333,3335,3560],"_links":{"self":[{"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/posts\/43239"}],"collection":[{"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/comments?post=43239"}],"version-history":[{"count":8,"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/posts\/43239\/revisions"}],"predecessor-version":[{"id":43254,"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/posts\/43239\/revisions\/43254"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/media\/43245"}],"wp:attachment":[{"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/media?parent=43239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/categories?post=43239"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thewaveswemake.se\/trad\/wp-json\/wp\/v2\/tags?post=43239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}