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{"id":2711,"date":"2015-08-06T15:07:19","date_gmt":"2015-08-06T13:07:19","guid":{"rendered":"http:\/\/www.kladoteket.se\/?p=2711"},"modified":"2016-01-08T13:55:00","modified_gmt":"2016-01-08T12:55:00","slug":"intervju-med-grundaren-bakom-market-iknw","status":"publish","type":"post","link":"https:\/\/thewaveswemake.se\/kladoteket\/2015\/08\/06\/intervju-med-grundaren-bakom-market-iknw\/","title":{"rendered":"Intervju med grundaren bakom m\u00e4rket IKNW"},"content":{"rendered":"<p style=\"text-align: left\"><strong><br \/>\nVi tr\u00e4ffade Sara Sundin som \u00e4r grundaren bakom streetm\u00e4rket IKNW . Hon fick svara p\u00e5\u00a0 n\u00e5gra fr\u00e5gor f\u00f6r att ge oss en inblick i hur hon arbetar.<\/p>\n<p><\/strong><strong>Hur startade du IKNW och vad st\u00e5r namnet f\u00f6r?<br \/>\n<\/strong>Id\u00e9n till ett eget m\u00e4rke v\u00e4cktes redan n\u00e4r jag var liten. Jag visst d\u00e5 att jag en dag skulle starta ett m\u00e4rke. IKNW st\u00e5r f\u00f6r I Know.<\/p>\n<p style=\"text-align: left\"><strong>Vad k\u00e4nnetecknar m\u00e4rket?<br \/>\n<\/strong>IKNW pr\u00e4glas av mycket m\u00f6nster och de flesta av materialvalen \u00e4r ekologiska. M\u00e4rket f\u00f6ljer inga speciella trender, utan fokus ligger p\u00e5 bra design. Genom att st\u00e4ndigt producera efter nya trender bidrar man till \u00f6verkonsumtion, och det vill inte jag.<\/p>\n<p><strong>Hur kommer det sig att du valde ekologiska material?<br \/>\n<\/strong>Det var en sj\u00e4lvklarhet f\u00f6r mig. Jag vill kunna erbjuda ett b\u00e4ttre alternativ inom modeindustrin.<\/p>\n<p><strong>Vem \u00e4r din kund?<br \/>\n<\/strong>M\u00e4rket hade till en b\u00f6rjan fokus p\u00e5 herrkl\u00e4der, men tjejer visade ocks\u00e5 ett intresse f\u00f6r produkterna. Det gjorde att kl\u00e4derna fick en bredare m\u00e5lgrupp och \u00e4r unisexa. M\u00e5nga med intresse f\u00f6r hiphopmusik och reggae dras till mitt m\u00e4rke, men min m\u00e5lgrupp \u00e4r egentligen alla som gillar det jag g\u00f6r.<\/p>\n<p><strong>Hur kommer det sig att det blev just ett streetm\u00e4rke?<br \/>\n<\/strong>Det speglar mig och den grupp av m\u00e4nniskor som jag umg\u00e5s med, och det k\u00e4ndes d\u00e4rf\u00f6r som en naturlig v\u00e4g att g\u00e5.<\/p>\n<p><strong>Vilket \u00e4r ditt favoritplagg ur din kollektion och varf\u00f6r?<br \/>\n<\/strong>Jag gillar den gr\u00e5a sweatshirten, \u201dGetting up\u201d. Den \u00e4r varm, sk\u00f6n, mjuk, h\u00e5llbar och snygg!<\/p>\n<p><strong>Vad inspireras du av i din design?<br \/>\n<\/strong>Jag inspireras av gatukonst i kollektionerna. Jag tar ocks\u00e5 inspiration fr\u00e5n olika subkulturer och m\u00e4nniskor p\u00e5 stan.<\/p>\n<p><strong>Det b\u00f6rjade med en t-shirt och utvecklades till fler produkter. Hur ser produktionen av dina plagg ut idag?<br \/>\n<\/strong>Mina produkter tillverkas i en fabrik i Shanghai, d\u00e4r jag har goda kontakter. Jag har bes\u00f6kt fabriken f\u00f6r att se hur de jobbar.<\/p>\n<p><strong>K\u00e4nner du att det finns n\u00e5got du kan f\u00f6rb\u00e4ttra i tillverkningsprocessen?<br \/>\n<\/strong>Det vore ultimat om jag kunde f\u00f6lja upp alla leverant\u00f6rer och fabriken ofta f\u00f6r att veta att alla villkor f\u00f6ljs. Ett annat m\u00e5l \u00e4r ocks\u00e5 att alla material ska vara ekologiska och att kunna erbjuda kvaliteter som h\u00e5ller l\u00e4nge. Det vore en dr\u00f6m att kunna tillverka n\u00e4rproducerade produkter inf\u00f6r kommande kollektioner. M\u00e5let \u00e4r att vara det b\u00e4ttre alternativet inom streetwear d\u00e4r fokus ligger p\u00e5 designen. Man m\u00e5ste b\u00f6rja n\u00e5gonstans.<\/p>\n<p style=\"text-align: left\"><strong>Varf\u00f6r har du dina produkter i Kl\u00e4dotekets butik?<br \/>\n<\/strong>Jag gillar konceptet, att anv\u00e4nda s\u00e5dant som redan finns. Dessutom \u00e4r det ett bra s\u00e4tt f\u00f6r mig att marknadsf\u00f6r mitt varum\u00e4rke. Jag \u00f6nskar att jag hade kommit p\u00e5 id\u00e9n sj\u00e4lv. Ju fler som delar desto b\u00e4ttre!<\/p>\n<p><strong>Vad vill du uppn\u00e5 med ditt m\u00e4rke om fem \u00e5r?<br \/>\n<\/strong>IKNW ska vara ett alternativ inom streetv\u00e4rlden som folk k\u00e4nner till. M\u00e4rket ska ocks\u00e5 bidra till att folk konsumerar mer h\u00e5llbart. Jag ser g\u00e4rna ett samarbete med en graffitikonstn\u00e4r f\u00f6r en kommande kollektion.<\/p>\n<figure id=\"attachment_2716\" aria-describedby=\"caption-attachment-2716\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/thewaveswemake.se\/kladoteket\/wp-content\/uploads\/sites\/4\/2015\/08\/Gettingup-sweatshirt.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2716 size-thumbnail\" src=\"https:\/\/i0.wp.com\/thewaveswemake.se\/kladoteket\/wp-content\/uploads\/sites\/4\/2015\/08\/Gettingup-sweatshirt.jpg?resize=450%2C450\" alt=\"Gettingup- sweatshirt\" width=\"450\" height=\"450\" data-recalc-dims=\"1\" \/><\/a><figcaption id=\"caption-attachment-2716\" class=\"wp-caption-text\">Foto: IKNW<\/figcaption><\/figure>\n<figure id=\"attachment_2717\" aria-describedby=\"caption-attachment-2717\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/thewaveswemake.se\/kladoteket\/wp-content\/uploads\/sites\/4\/2015\/08\/skjortaiknw.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2717 size-thumbnail\" src=\"https:\/\/i0.wp.com\/thewaveswemake.se\/kladoteket\/wp-content\/uploads\/sites\/4\/2015\/08\/skjortaiknw.jpg?resize=450%2C450\" alt=\"skjortaiknw\" width=\"450\" height=\"450\" data-recalc-dims=\"1\" \/><\/a><figcaption id=\"caption-attachment-2717\" class=\"wp-caption-text\">Foto: IKNW<\/figcaption><\/figure>\n<p style=\"text-align: left\">\u00a0<a href=\"http:\/\/www.iknw.se\/\">http:\/\/www.iknw.se\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":11,"featured_media":2721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[13,12],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p76b9Q-HJ","_links":{"self":[{"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/posts\/2711"}],"collection":[{"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/comments?post=2711"}],"version-history":[{"count":1,"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/posts\/2711\/revisions"}],"predecessor-version":[{"id":3482,"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/posts\/2711\/revisions\/3482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/media?parent=2711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/categories?post=2711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thewaveswemake.se\/kladoteket\/wp-json\/wp\/v2\/tags?post=2711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}