The Almedal Wardrobe is Open

The Almedal Wardrobe is Open

Almedalen The politics week “Almedalen” in Visby, on the island of Gotland in Sweden, has officially started! It is the place to be for politicians, businesses, the culture industries and other sectors. The Almedal Week has been organized on Gotland for almost fifty years now. It all began in 1968…

World Ocean Day and News From Stella McCartney

World Ocean Day and News From Stella McCartney

Why We Need World Ocean Day Today, June 8th is World Ocean Day. It’s a truth that our oceans, the most important eco systems on the earth, are dying. We need to make a change in order to save them. One of the main problems is plastic waste. According to…

Sweden is Enforcing New Policies on Plastic Bags

Sweden is Enforcing New Policies on Plastic Bags

Today, the 1st of June 2017, Sweden is enforcing new policies on plastic bags. Every retailer is now obligated to inform about the environmental impact of plastic bags, the environmental benefits of not using plastic bags and how the consumer could act in order to prevent and reduce environmental impact…

Summer Read – “The Pulse of the Fashion Industry”

Summer Read – “The Pulse of the Fashion Industry”

In conjunction with Copenhagen Fashion Summit two weeks ago this report was released – The Pulse of the Fashion Industry. It’s published by Global Fashion Agenda & The Boston Consulting Group in an effort to describe the current state of fashion and pin point the most pressing issues of today and…

Better Swimwear

Better Swimwear

Living in Sweden it’s rarely warm enough to take a swim, but now when it happened I wanted to take a look at better swimwear. Bikinis and bathing suits are usually made from polyester or polyamide. Both of these materials are very problematic from a sustainability angel since the production…

Fashion Revolution Week

Fashion Revolution Week

Tomorrow, the 24th of April marks the start of 2017 Fashion Revolution Week. The organization Fashion Revolution started after the horrible accident on April 24th in 2013 when the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. There were five…

Is Fashion Retail Dead?

Is Fashion Retail Dead?

The question every fashion professional is asking themselves right now – is retail dead? Online shopping has been on a steady rise for the last 20 years, and traditional retailers are closing down their stores. We’ve seen well established brands such as Abercrombie & Fitch, American Apparel, Guess and JCPenny…

New Technology – the Answer for Sustainable Fashion

New Technology – the Answer for Sustainable Fashion

Many might associate sustainable fashion with old school techniques and materials – that’s not the case at all. With new technology we can reduce waste and recycle fibers in a never before seen way. Take 3D printing for example; using this technique means there will never be any excess material….