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{"id":255,"date":"2017-10-14T10:27:38","date_gmt":"2017-10-14T08:27:38","guid":{"rendered":"http:\/\/thewaveswemake.se\/malinviolawennberg\/?p=255"},"modified":"2017-10-14T10:27:38","modified_gmt":"2017-10-14T08:27:38","slug":"no-more-fur","status":"publish","type":"post","link":"https:\/\/thewaveswemake.se\/malinviolawennberg\/2017\/10\/14\/no-more-fur\/","title":{"rendered":"No More Fur"},"content":{"rendered":"<figure id=\"attachment_256\" aria-describedby=\"caption-attachment-256\" style=\"width: 756px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/10\/Screen-Shot-2017-10-14-at-10.18.48-AM.png\" rel=\"attachment wp-att-256\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-256\" src=\"http:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/10\/Screen-Shot-2017-10-14-at-10.18.48-AM.png\" alt=\"Gucci faux fur A\/W 17\" width=\"756\" height=\"588\" srcset=\"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/10\/Screen-Shot-2017-10-14-at-10.18.48-AM.png 756w, https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/10\/Screen-Shot-2017-10-14-at-10.18.48-AM-300x233.png 300w, https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/10\/Screen-Shot-2017-10-14-at-10.18.48-AM-370x288.png 370w, https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-content\/uploads\/sites\/13\/2017\/10\/Screen-Shot-2017-10-14-at-10.18.48-AM-386x300.png 386w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/a><figcaption id=\"caption-attachment-256\" class=\"wp-caption-text\">Gucci faux fur A\/W 17<\/figcaption><\/figure>\n<p>This week Gucci joined the already large group of fashion brands who boycotts fur. During the 2017 <a href=\"http:\/\/www.kering.com\/en\/magazine\/magazine-tags\/kering-talks\" target=\"_blank\">Kering Talk <\/a>at London Collage of Fashion last Wednesday CEO Marco Bizzarri introduced the company\u2019s new fur-free policy. <a href=\"http:\/\/www.furfreealliance.com\/gucci-announces-fur-free-policy\/\" target=\"_blank\">Bizzarri said<\/a>: \u201cBeing socially responsible is one of Gucci\u2019s core values, and we will continue to strive to do better for the environment and animals.\u00a0With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.\u201d This new policy will be implemented from the spring\/summer 2018 collection. According to Business of Fashion Bizzarri says fur products are worth about \u20ac10 million annually and will be replaced with products made of faux-fur, wool and new\u00a0fabric\u00a0innovations. Creative director\u00a0<a href=\"https:\/\/www.businessoffashion.com\/community\/people\/alessandro-michele\" target=\"_blank\">Alessandro Michele<\/a> partook in the decision-making process and emphasized that <a href=\"https:\/\/www.businessoffashion.com\/articles\/news-analysis\/gucci-bans-fur-saying-its-not-modern\" target=\"_blank\">fur is no longer modern<\/a>.<\/p>\n<p>With this action Gucci joins many other leading fashion brands and retailers in going fur-free including Armani, Calvin Klein, HUGO BOSS, Net-a-Porter, Ralph Lauren and Stella McCartney. <a href=\"https:\/\/www.stellamccartney.com\/experience\/en\/sustainability\/a-modern-business\/\" target=\"_blank\">Stella McCartney<\/a> even claims to be the fully vegetarian. \u201cWe are the world\u2019s first and only vegetarian luxury brand. We do not think that any animal should give their life for the sake of fashion. We do not use and have never used leather, skins, feathers or fur in any of our products, collaborations or licensed products. This is a decision that we stand behind both ethically and environmentally.\u201d Swedish fashion brand BACK, with creative director Ann-Sofie Back, is another example of a vegetarian fashion brand. No animal products are used in their collections and the office at S\u00f6dermalm in Stockholm is completely meat free.<\/p>\n<p>The reasons for going fur-free are not only linked to <a href=\"https:\/\/www.peta.org\/issues\/animals-used-for-food\/global-warming\/\" target=\"_blank\">animal cruelty<\/a>. The meat and leather industry is responsible for emitting 18% of manmade greenhouse gases in the world, which is even more than the share for all transportation. Moreover there\u2019s the question about land and water usage in driving up cattle, as well as methane emission. In recent reports from <a href=\"https:\/\/www.epa.gov\/ghgemissions\/overview-greenhouse-gases\" target=\"_blank\">United States Environmental Protection Agency.<\/a>, presented in documentary \u201c<a href=\"http:\/\/www.cowspiracy.com\/facts\/\" target=\"_blank\">Cowspiracy<\/a>\u201d, US methane emission from livestock is nearly equal to natural gas emission. To conclude, there are lots of reasons not to wear fur or leather. By banning fur the fashion houses and retailers are making the decision easier for consumers. A step in the right direction!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,11,4],"tags":[],"_links":{"self":[{"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/posts\/255"}],"collection":[{"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":1,"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"predecessor-version":[{"id":257,"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/posts\/255\/revisions\/257"}],"wp:attachment":[{"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thewaveswemake.se\/malinviolawennberg\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}