Stop Whaling Now! Join the movement as the new generation against whaling. Mini Rodini creates a cute and cool mini capsule collection with an important message to support Sea Shepherd’s work to protect the oceans. The capsule collection is for vegan pirates and mini activists, or kids that just love the oceans and wild life and want to protect it for the future. For this co-lab Mini Rodini partnered with Sea Shepherd, the international non-profit, marine conservation organization – to support its mission to defend, conserve and protect our oceans.
– When Sea Shepherd contacted us for a co-lab I was thrilled. I really admire their work and they are true heroes. If you are a whale, I’m sure you feel the same thing, says Cassandra Rhodin, Founder and Creative Director Mini Rodini.
– As a clothing brand synonymous with sustainability and social responsibility, Mini Rodini is the perfect partner for a kid’s co-lab with Sea Shepherd, because we share a belief in the power of working together to affect positive change for the environment, says Peter Hammarstedt, Sea Shepherd Global’s Director of Campaigns.
The capsule-collection with the slogan “Stop Whaling Now!”, is inspired by the 70’s activist movements. It consists of a t-shirt and sweatshirt made in organic GOTS certified cotton, and a windbreaker made of recycled polyester from ocean plastic waste.
All jersey is produced following the Mini Rodini living wage program where Mini Rodini pays their factory workers an extra bonus to make sure they receive a fair income.
Apart from informing about Sea Shepherd’s work and promoting an important message, Mini Rodini will donate 20 percent of each co-lab branded product sold. All donated funds will be used by Sea Shepherd according to greatest needs.
The capsule collection is released on the 17th of November 11am CEST time in Mini Rodini’s and Sea Shepherd’s selected brand stores and online.
About Sea Shepherd
Established in 1977, Sea Shepherd engages in direct action campaigns to defend wildlife and conserve and protect the world’s oceans from illegal exploitation and environmental destruction.
From the gentle giants of the sea to its smallest creatures, Sea Shepherd’s mission is to protect all marine life species living in our oceans.
The campaigns have defended whales, dolphins, seals, sharks, penguins, turtles, fish, krill and aquatic birds from poaching, unsustainable fishing, habitat destruction, and exploitive captivity.
Learn more at www.seashepherdglobal.org
Great way to make a difference.
Both short term raising money and long term raising awareness.
Yes, great initiative!