How, when and why we choose to wash our clothes will have a great impact on our environment. That’s why AEG, Not Just a Label and several independent designers are launching The Care Label Project. It’s a project with the goal to change our washing habits and teach consumers to not over-wash.

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From Not Just a Label:

90% of our clothes are thrown away long before they need to be, due to our culture of ‘fast fashion’ and outdated laundry habits. It’s time for a change. To prolong the lives of our garments and respect the environment, partners from the fashion and appliance industry joined forces to launch the Care Label Project and introduce a new notion in fabric care: ‘Don’t Overwash’.


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Find out more at The Care Label Project and Not Just a Label

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