mars, 2017

The Care Label Project

The Care Label Project

How, when and why we choose to wash our clothes will have a great impact on our environment. That’s why AEG, Not Just a Label and several independent designers are launching The Care Label Project. It’s a project with the goal to change our washing habits and teach consumers to…

Swedish Fashion Ethical Charter

Swedish Fashion Ethical Charter

Today, Thursday the 23rd of March 2017,  was a very important day for the Swedish Fashion Industry. Today the industry came together and signed the Swedish Fashion Ethical Charter. The charter is a new policy stating common values and guidelines regarding body image, diversity and safety issues within the fashion industry. The…

Let’s Not Hate on Gina Tricot

Let’s Not Hate on Gina Tricot

If you haven’t seen it already, Swedish fast fashion brand Gina Tricot just released the music video THE WAY addressing their sustainable approach to cotton and denim production. Let’s just say they received massive criticism. First the obvious– fast fashion is not sustainable, but then there’s the lack of complexity and awareness regarding…

Swedish Stockings and Why We Desperately Need Them

Swedish Stockings and Why We Desperately Need Them

I wear dresses or skirts everyday. Jeans are just not for me. Wearing dresses means I go through lots of pantyhose each year, especially now in wintertime. You wear them one day and when you get home there’s almos always a new tear. In other words, pantyhose captures the real essence of non-sustainable clothing….

8th of March – International Women’s Day

8th of March – International Women’s Day

Tomorrow, 8th of March is the official International Woman’s Day. It is a day to globally celebrate the social, economic, cultural and political achievements of women. It is also a day of examination. What can I do in my everyday to achieve equality amongst the genders? Furthermore, what can the fashion industry do? Fashion is…

Let’s talk about what just happend at Balenciaga

Let’s talk about what just happend at Balenciaga

  The fashion medias are blowing up about the incident behind the scenes at the latest Balenciaga show in Paris. Models are being treated like animals, locked in a dark stairwell for hours. Casting Director James Scully was the one who outed the awful reality at Balenciaga, but he also…

When the care label reads 100% Cotton

When the care label reads 100% Cotton

I guess most people assume that 100% cotton equals a good product, maybe even a sustainable one. It is true in the sense that 100% of anything is easier to break down and thus recycle. However, what we might not be realizing is what impact cotton farming actually have on…