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Sweden is Enforcing New Policies on Plastic Bags

Sweden is Enforcing New Policies on Plastic Bags

Today, the 1st of June 2017, Sweden is enforcing new policies on plastic bags. Every retailer is now obligated to inform about the environmental impact of plastic bags, the environmental benefits of not using plastic bags and how the consumer could act in order to prevent and reduce environmental impact…

Summer Read – “The Pulse of the Fashion Industry”

Summer Read – “The Pulse of the Fashion Industry”

In conjunction with Copenhagen Fashion Summit two weeks ago this report was released – The Pulse of the Fashion Industry. It’s published by Global Fashion Agenda & The Boston Consulting Group in an effort to describe the current state of fashion and pin point the most pressing issues of today and…

Better Swimwear

Better Swimwear

Living in Sweden it’s rarely warm enough to take a swim, but now when it happened I wanted to take a look at better swimwear. Bikinis and bathing suits are usually made from polyester or polyamide. Both of these materials are very problematic from a sustainability angel since the production…

Jewelry Brand Tiffany & Co takes a stand for Climate Change

Jewelry Brand Tiffany & Co takes a stand for Climate Change

For those of us who didn’t have the time or money to participate at the Copenhagen Fashion Summit last week there was the live stream option. Many of the talks were somewhat generic. I’m longing for actual innovation and tangible change! Nevertheless, American jewelry brand Tiffany and Co surprised me…

Rodebjer Store 1 year Anniversary – Celebrating Female Power!

Rodebjer Store 1 year Anniversary – Celebrating Female Power!

This weekend marked the one-year anniversary of Swedish brand Rodebjer’s flagship store in Stockholm. On Friday the 28th Rodebjer and HER Global Network invited a group of women to celebrate with mimosas and breakfast – in true female power spirit! Rodebjer was founded in New York in 1999 by native…

Fashion Revolution Week

Fashion Revolution Week

Tomorrow, the 24th of April marks the start of 2017 Fashion Revolution Week. The organization Fashion Revolution started after the horrible accident on April 24th in 2013 when the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. There were five…

New Technology – the Answer for Sustainable Fashion

New Technology – the Answer for Sustainable Fashion

Many might associate sustainable fashion with old school techniques and materials – that’s not the case at all. With new technology we can reduce waste and recycle fibers in a never before seen way. Take 3D printing for example; using this technique means there will never be any excess material….

A Weekend in Copenhagen

A Weekend in Copenhagen

I spent the weekend in my favorite city – Copenhagen. I used to live there in 2012-2013 and I’ve been in love with the city every since. There’s a lot to love about this city, but the one thing that makes it so special to me is its friendliness. Compared…

The Care Label Project

The Care Label Project

How, when and why we choose to wash our clothes will have a great impact on our environment. That’s why AEG, Not Just a Label and several independent designers are launching The Care Label Project. It’s a project with the goal to change our washing habits and teach consumers to…

Swedish Fashion Ethical Charter

Swedish Fashion Ethical Charter

Today, Thursday the 23rd of March 2017,  was a very important day for the Swedish Fashion Industry. Today the industry came together and signed the Swedish Fashion Ethical Charter. The charter is a new policy stating common values and guidelines regarding body image, diversity and safety issues within the fashion industry. The…