House of Dagmar Opens Online Vintage Store
Swedish Fashion brand House of Dagmar is about to open an online vintage store concept called “Dagmar Decades”. The initiative is another step in the brand’s efforts towards creating sustainable…
A Weekend in Copenhagen
I spent the weekend in my favorite city – Copenhagen. I used to live there in 2012-2013 and I’ve been in love with the city every since. There’s a lot…
The Care Label Project
How, when and why we choose to wash our clothes will have a great impact on our environment. That’s why AEG, Not Just a Label and several independent designers are…
Swedish Fashion Ethical Charter
Today, Thursday the 23rd of March 2017, was a very important day for the Swedish Fashion Industry. Today the industry came together and signed the Swedish Fashion Ethical Charter. The…
Let’s Not Hate on Gina Tricot
If you haven’t seen it already, Swedish fast fashion brand Gina Tricot just released the music video THE WAY addressing their sustainable approach to cotton and denim production. Let’s just say they received…
Swedish Stockings and Why We Desperately Need Them
I wear dresses or skirts everyday. Jeans are just not for me. Wearing dresses means I go through lots of pantyhose each year, especially now in wintertime. You wear them one day…
8th of March – International Women’s Day
Tomorrow, 8th of March is the official International Woman’s Day. It is a day to globally celebrate the social, economic, cultural and political achievements of women. It is also a day of examination….
Let’s talk about what just happend at Balenciaga
The fashion medias are blowing up about the incident behind the scenes at the latest Balenciaga show in Paris. Models are being treated like animals, locked in a dark…
When the care label reads 100% Cotton
I guess most people assume that 100% cotton equals a good product, maybe even a sustainable one. It is true in the sense that 100% of anything is easier to…
2-minute film on fast fashion
The Problem With Fast Fashion By Huffingtonpost.com #reclaimfashion